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About Us
Linda O'Rourke
Control your expenses
Control your expenses
"Get personalized financial assistance with one-to-one support."
Control your expenses
Control your expenses
Control your expenses
Financial advisory services
Profit First Founder
Control your expenses
Profit First Founder
Mike Michalowicz - Adviser & Lead Profit First Strategist
Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.
Explanation: The reason you want to add Mike Michalowicz's bio to the section of your site that list the bio's of you and your team, is because Mike's bio invokes "authority association". For prospects, it increases your perceived credibility and your differentiation immediately.
Additionally, you should leave the links included in the bio, and add relevant links for the other bios on your sites. Outbound links increase the SEO of the page and bring more validity for visitors. Set the links to open in a new window, so people won't navigate off of your website.
Links:
entrepreneur: http://en.wikipedia.org/wiki/Mike_Michalowicz
The Toilet Paper Entrepreneur: http://www.amazon.com/gp/product/0981808204/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0981808204&linkCode=as2&tag=obsidian-20&linkId=VTGSM3NFXQ734IJG